Cultural Heritage Innovation Workshop @ JenTower
Mar 19 – Mar 21 all-day

Join us for an unforgettable experience where your ideas can lead to tangible solutions that celebrate and preserve Europe’s cultural heritage!

Within the frame of the project C4Education, our team organises a learning workshop that promises to be a transformative experience for students and professionals alike. Hosted by Heritage Innovation Lab using the working method created by MESA Company, renowned for its groundbreaking approach to solving complex challenges, this workshop offers the opportunity to immerse in the innovative MESA Method – a strategy adopted by leading organizations globally to foster creativity and execution in just a few days.

Workshop Overview

This unique three-day sprint will focus on “Prototyping Business Solutions for Cultural Heritage in Europe”, aiming to blend creativity, innovation, and practical problem-solving skills. Our mission is to explore new avenues for preserving, promoting, and innovating within Europe’s rich cultural heritage sector. Using the MESA Method to guide our journey from concept to prototype we will be thinking about the next steps of Heritage Innovation Lab, a B2B platform for preserving and promoting the rich cultural traditions of Europe through creativity and the most innovative digital technologies.

Who Should Attend?

This workshop is designed for anyone eager to apply their creativity and professional skills to the field of cultural heritage, including:

  • Students in related fields seeking practical, impactful learning experiences.
  • Professionals in the areas of cultural management, tech, tourism, innovation, and creative industries.

What’s in it for you?

  • Learn from Experts: Engage with an extraordinary team of facilitators and peers, bringing together a wealth of diverse experiences and expertise​​.
  • Hands-On Experience: Transition from inspiration to action, applying the MESA Method to create tangible solutions to real-world challenges​​​​.
  • Networking Opportunities: Connect with like-minded professionals and students passionate about making a difference in the cultural heritage sector.
  • Make an Impact: Contribute to a project with the potential to influence how Europe’s cultural heritage is appreciated and sustained for generations to come.

Be kindly invited to register here or directly get in touch with Mr. Gustavo Nogueira in Jena (

Spaces are limited and the group of participants will be selected to have a diverse team working together, so we encourage you to apply early to be part of this groundbreaking workshop.